Elizabeth Grace Connell
Elizabeth Grace Connell
Brand-fluent. Production-ready.
Creative Production // Art & Creative Direction // Brand & Content Strategy
Hi, I'm Elizabeth. I've spent the last several years leading creative production and campaigns for consumer brands — from concept through shoot day and final delivery. I love the work of translating brand vision into something a crew can actually execute. Currently partnering with production studios across Southern California and beyond.
TRUST MATTERS.
here’s what others have to say about working with me….
“When others might see roadblocks, Elizabeth sees opportunity. She is a rare leader who can zoom out to articulate a compelling vision and then roll up her sleeves to execute it with excellence. Whether she's building a brand from the ground up or refining an existing narrative, she brings a sense of care, conviction, and creative clarity that is rare in any industry.”
– Bree M.
CEO, EVELYN & BOBBIE
“Elizabeth's creative & brand direction is nothing short of exceptional. She always arrives well-prepared to deliver excellent results. Her artful briefs, clear communication & ability to elevate brand visuals, even within limited resources, set her apart. Elizabeth is brilliant, adaptable, and incredibly hard-working. ”
– Jenna S.
SEASONED EDITORIAL PHOTOGRAPHER
“Elizabeth is the multi-faceted creative that you want on your team. She skillfully moves from big-picture strategies to tiny visual details without missing a beat. She is thoughtful in her approach, but quick on her feet and decisive when it matters most.”
– Abby B.
SR. PRODUCTION MANAGER
WORK SAMPLES
A selection of brand campaigns and shoots I've led from concept through production, including art direction, casting, shoot management, and on-set creative direction.
Product Campaigns
Video Campaigns
Brand Campaign
Email & Social Content
Production, Concept & Creative Direction
Production & Art Direction
Brand Identity
Print Campaigns
Brand Identity Design, Positioning Strategy
Production & Art Direction
Color Launch Campaign
Brand Identity
Production, Concept & Creative Direction
Brand Identity Design, Content Strategy
Production, Concept & Creative Direction
Production, Concept & Creative Direction
BY THE NUMBERS
a few results I’m particularly proud of:
+150%
revenue growth
Scaled a high-growth consumer brand from early-stage to midsize in two years through focused customer acquisition strategies and meaningful LTV expansion.
+40%
conversion lift
Achieved through strategic testing of copy, design, UX, and imagery to drive measurable gains in site performance.
3-10x
campaign returns
Delivered consistent, scalable ROI increases through bold creative direction, disciplined testing, and cross-channel collaboration.
Any questions?
Want to work together? Partner on a new project? Debate the meaning of life? I’m all ears.
Drop me a line: elizabeth@formtheorystudio.com