Elizabeth Grace Connell
Elizabeth Grace Connell
Come here often? Allow me to introduce myself...
I obsess over thoughtful design execution, geek out on creative go-to-market strategies, and have made it my life’s mission to build, refine, and expand brands by tying business strategy and culturally-relevant creative together with a data-informed bow.
Over the last decade, I’ve led both agency and in-house teams, acting as creative director, brand manager, and strategic consultant in one for brands across apparel, lifestyle, hospitality, CPG, and other omni-channel retail brands. I love to direct creative content that moves the needle, develop integrated campaigns that meet customers where they are, and craft compelling narratives that connect across digital marketing, UX, retail, events, partnerships, and PR teams.
At heart, I’m a marketing & photography nerd with a creative spirit, an analytical mind, a passion for discovering efficiency through innovation (hello AI!) and an unrelenting curiosity about the psychology that makes brands stick.
I’m Elizabeth! A hard-working creative director, brand strategist, problem solver, and a certified marketing unicorn. (Okay, fine.… there's no certification for that, but just ask anyone who's worked with me!)
QUICK LINKS:
TRUST MATTERS.
here’s what others have to say about working with me….
“When others might see roadblocks, Elizabeth sees opportunity. She is a rare leader who can zoom out to articulate a compelling vision and then roll up her sleeves to execute it with excellence. Whether she's building a brand from the ground up or refining an existing narrative, she brings a sense of care, conviction, and creative clarity that is rare in any industry.”
– Bree M.
CEO, EVELYN & BOBBIE
“Elizabeth's creative & brand direction is nothing short of exceptional. She always arrives well-prepared to deliver excellent results. Her artful briefs, clear communication & ability to elevate brand visuals, even within limited resources, set her apart. Elizabeth is brilliant, adaptable, and incredibly hard-working. ”
– Jenna S.
SEASONED EDITORIAL PHOTOGRAPHER
“Elizabeth is the multi-faceted creative that you want on your team. She skillfully moves from big-picture strategies to tiny visual details without missing a beat. She is thoughtful in her approach, but quick on her feet and decisive when it matters most.”
– Abby B.
SR. PRODUCTION MANAGER
WORK SAMPLES
A selection of projects I’ve led from concept to completion, including campaign development, art direction, copywriting, casting, and design.
Apparel | Seasonal Launch Campaign
Concept, Creative Direction, Campaign Design
Apparel | Lifecycle & Performance Marketing
Creative & Art Direction, Channel Strategy
Apparel | Television & Streaming Ads
Creative Direction, Concept, Visual Storytelling
Apparel | Direct Mail & Print Campaigns
Creative Direction, Copy, Channel Strategy
Hospitality | Brand Foundation & Identity Design
Concept, Creative Direction, Script, Production
Apparel | Color Launch Campaigns
Concept, Creative & Photography Direction
Apparel | Evergreen Brand Campaign
Brand Identity Design, Hospitality Positioning
Wellness | Brand Foundation & Identity Design
Brand Identity Design, Wellness Positioning
BY THE NUMBERS
a few results I’m particularly proud of:
+150%
revenue growth
Scaled a high-growth consumer brand from early-stage to midsize in two years through focused customer acquisition strategies and meaningful LTV expansion.
+40%
conversion lift
Achieved through strategic testing of copy, design, UX, and imagery to drive measurable gains in site performance.
3-10x
campaign returns
Delivered consistent, scalable ROI increases through bold creative direction, disciplined testing, and cross-channel collaboration.
Any questions?
Want to work together? Partner on a new project? Debate the meaning of life? I’m all ears.
Drop me a line: elizabeth@formtheorystudio.com